![]() ![]() Slack’s exceptional real-time collaboration capabilities are far ahead of regular instant messaging tools. With Slack integrations, you don’t have to switch between these tools as bringing all insights in one platform and collaborating with your team is much simpler As a marketer, you must use a long list of tools ranging from project management software, such as ClickUp, to knowledge management tools, such as Notion, and analytics tools, such as Google Analytics. Integrate it with 2400+ tools they use regularly, while traditional IM platforms don’t offer such integrations.This would mean transferring videos, images, decks, and other knowledge resources with your team seamlessly Upload large files of up to 1GB among team members, while popular IM platforms like WhatsApp and Facebook Messenger limit files beyond 16MB.For marketers, this means that Slack is a better choice for community-building Add over 1000 members to each channel, whereas Facebook Messenger, Viber, and similar tools can accommodate a maximum of 250 people in a single group.Unlike traditional IM tools like Facebook Messenger, WhatsApp, and Viber, Slack also helps marketers to While Slack offers all the instant messaging features such as group chat, file and media sharing, screen sharing, and audio and video chats, this isn’t all it can do. Well, yes, but it is not your regular IM tool. ![]() Slack removes the burden of your day-to-day administrative activities, so you, the marketer, can focus on more meaningful work, such as researching buyers’ journeys, ideating innovative marketing initiatives, and integrating analytics into your marketing campaigns for long-term results.īut isn’t Slack an Instant Messaging (IM) platform? That’s a lot of chaos, and Slack helps you navigate these disruptions by creating solid marketing processes and automation. It doesn’t matter if you are a CMO, mid-level marketing manager, or a new addition to the marketing team of a B2B company embracing the ongoing digital and AI revolution has to be one of the critical aspects of your job profile.īut what do we mean when we say “embracing the digital revolution”?Īs a marketer, it means keeping up with customers’ expectations, helping cross-functional teams with lead generation, and executing innovative marketing campaigns-all while keeping the buyers’ journey and the uncertain business landscape in mind.
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